* Read me - Tags and other guidelines

Posted by Rob Gardner on 27-Jan-2016 08:57:08
Rob Gardner

Tag articles with the following tags please. Use as many as is relevant.

Tags
Practice Analytics - reports, analytics, stats etc.

Integrations - Anything that integrates with Dentally.

Marketing - Dental practice marketing.

Practice Management - Business development, tips etc.

Communication - Correspondence with patients/practices.

Cloud - Cloud computing

Product - Dentally updates

NHS - Anything to do with NHS

Private Practice - Anything to do with PP.

Culture - Tastes of Dentally life.

Video - Anything with a video or to do with video (How to's etc.)

General tips:

1.Front load title tags.
Google puts more weight on words at the beginning of a title tag.
2. SEO friendly URL’s
Google uses it as a clue for the topic of the page.
3. Multimedia in Posts
Images, screenies, videos etc.
4. Outbound links
Google doesn’t like when you’re isolationist, 2 outbound links to
5. Keyword prominence
The earlier ‘dental software’ appears, the more important google thinks it is. It should appear in the first 50/100 words
6. Add internal links
Link back to support pages/helpful pages from Dentally. This can help slash bounce rate.
7. Latent Semantic Indexing
This means that we should use keywords commonly found alongside our target keyword ‘dental software’. When google sees these words around our target keyword, it gives the spiders confidence that we’re writing quality stuff.
Words that should be used:
‘Dental software free’ ‘Dental software packages’ Dental software reviews’
Dental software for mac’

Resources for photographs:
https://medium.com/@dustin/stock-photos-that-dont-suck-62ae4bcbe01b#.ibh5aaa2n

https://stocksnap.io/

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Topics: Friday Feeling