Relationships with customers are key to any successful business in whatever industry you operate in. Developing and maintaining strong connections to your customers is essential, communication should be seamless at every touch-point.
The birthday report is a great little report that is often ignored but using it can be a great way to drive extra appointments from clients who might only come to the practice for their annual checkup.
It is absolutely essential that modern practices have an online presence. A well designed website and participation on social media can help improve customer relations and drive significant business towards your practice.